JohnBeech is an Honorary Research Fellow at Coventry University having been, before his retirement, a Senior Research Fellow and the Head of Sport and Tourism Applied Research. Prior to that he was previously Head of Strategy and Applied Management, Head of Leisure, Sport and Tourism Management and Acting Head of Marketing and Leisure. He has served on the university’s Strategic Academic Planning Group and Sports Coventry University Steering Group as well as the university’s Examinations Investigatory Panel, as Chair for three years. He is a member of Coventry and Warwickshire Local Enterprise Partnership Tourism Workforce.
He is an International Professor at the Russian International Olympic University in Sochi, Russia, and has held the post of Visiting Professor at FH Kufstein University of Applied Sciences in Austria, and at the Instituto de Empresa (IE) Business School in Spain. He currently lectures in Sochi, Kufstein, the JAMK University of Applied Sciences at Jyväskylä in Finland, and the Ostfalia University of Applied Sciences in Salzgitter, Germany.
His research has been reported in the Financial Times, the Times, the Independent, the Observer, the Daily Express, Austria’s Die Presse, France’s Le Parisien, Germany’s Frankfurter Algemeine Zeitung and Handelsblatt, and Spain’s Expansión, and featured on BBC1′s Football Focus and Late Kick Off. He broadcasts regularly and has appeared on Radio 5 Live, Radio 4 (including The Today Programme, File on Four and PM) and the BBC World Service, and on Australian and US public service radio, as well as British (BBC and Sky News) and Greek, Polish and Russian television. He writes for F.C. Business, Football & Stadium Monthly, Football & Sports Arena, and ProSport Business Magazine.
As well as co-editing, with Simon Chadwick, The Business of Tourism Management, The Business of Sport Management and The Marketing of Sport, he is the author of books on management self-development, business history and aircrew training.
For full details of his publications including journal articles click here.
In 1999 John was the first individual to be awarded a prize for Teaching Excellence by Coventry University, for work on developing e-learning
His PhD was from Cranfield University’s School of Management, investigating critical success and failure factors in recent start up airlines in the United Kingdom. His other research interests include dark tourism, heritage tourism, the history of mass tourism, the commercialisation of sport and the e-marketing of sports organisations.
Having completed a Masters degree in Business Administration with Distinction at the University of Dundee, he decided in 1992 to change careers and teach this subject at University level, which he has done at the University of Dundee, De Montfort University and Coventry University, specialising in Tourism Management and Sport Management.
His early career was in air transport training in the private sector, and for sixteen years he was Director of Educational Services at Air Service Training, Perth Airport, Scotland.
A full CV is available here as a Word document.