EPL websites22 December, 2007
At the end of the nineties Simon Chadwick, Al Tapp and I conducted a comprehensive survey of Premier League websites on what was then still the relatively new-fanled interweb thingee. Indeed, it had only just reached the stage where every club had an internet presence – I particularly remember Charlton’s site which was still text-only!
The research resulted in six articles, published in 1999 and 2000.
The most notable feature of the websites at that time was their sheer variety. Today’s sites are, through duopolistic intermediation, bland and predictable in comparison. In the nineties there was no registration for direct marketing purposes and gambling was nowhere to be seen. All-in-all, a much gentler and less commercial era. The clubs seem to have picked up well on the idea of the great commercial opportunities, but have not operationalised it imaginatively.